Everything you need to ship across every channel.
A complete social media management toolkit — composer, scheduler, analytics, inbox, approvals, media library — built around cross-posting to 9 channels without losing each platform's voice.
Multi-channel posting
Compose once and PostRoute tailors every version to its destination — character limits, mention syntax, link previews, image aspect ratios, hashtag rules, and threading conventions, all handled automatically. The composer shows you a live preview per channel so the LinkedIn version looks like LinkedIn, the X version looks like X, and the Pinterest pin shows up cropped to its 2:3 frame before you ship. No more "publish, check, edit, republish" loops on a draft you thought was ready.
- ✓Per-channel previews
- ✓Auto-formatting rules
- ✓Smart media cropping
- ✓Threading & carousels
AI content drafting
Start from a brief and PostRoute drafts platform-aware variants in seconds. Tune tone, length, and emphasis with a single slider — all grounded in your brand voice profile, which you train once with five to ten reference posts you've actually written. The model produces drafts that read like you, not like an AI. Translate any draft across 24 languages without leaving the composer; brand voice carries over to the target language too.
- ✓Tone presets
- ✓Variant generation
- ✓Brand voice memory
- ✓Translation across 24 languages
Visual scheduling
A calm calendar view with timezone awareness, queue rules, and conflict detection. See the next 30 days at a glance, drag posts to reschedule, bulk-shift a campaign by a day when something slips. Best-time suggestions are based on your channel's actual engagement history, not a generic global average. Recurring queues mean a "weekly digest" slot stays slotted without anyone having to remember.
- ✓Drag-and-drop calendar
- ✓Recurring queues
- ✓Best-time suggestions
- ✓Bulk reschedule
Analytics that focus
Skip vanity metrics. PostRoute surfaces the numbers that map to outcomes you care about: per-channel reach, engagement rate, follower delta in the window you picked, and the top three posts by engagement so you can see what actually worked. Cross-channel comparisons let you spot the platform that's pulling weight; audience overlap detection tells you which channels duplicate the same eyeballs. UTM auto-tagging routes downstream attribution to your existing analytics stack.
- ✓Cross-channel comparisons
- ✓Audience overlap
- ✓UTM auto-tagging
- ✓Weekly digests
Approval flows
Send drafts to reviewers, leave inline comments, lock posts when approved. No more screenshots in DMs and no more "wait, did the client see this?" Multi-stage reviews mean a junior contractor can draft, the account lead can sign off, and the client can do a final pass — each stage gates the next. The audit trail captures who approved what, when, and what the post looked like at the moment of approval. Export the audit log as CSV when a client asks for compliance evidence.
- ✓Multi-stage reviews
- ✓Inline comments
- ✓Audit trail
- ✓Slack & email handoffs
Hashtag suggestions
Channel-aware hashtag and keyword recommendations rooted in your own performance history and the live topic graph for each platform. The same tags don't work everywhere — Pinterest rewards descriptive, LinkedIn rewards industry-specific, TikTok rewards trend-driven. PostRoute knows the difference. Banned-word checks flag accidental brand-safety violations before publish; saved tag groups let you reuse a vetted set across a campaign.
- ✓Topic clustering
- ✓Trend signals
- ✓Banned-word checks
- ✓Saved tag groups
Team collaboration
Roles, drafts, and shared queues. Built for teams from 2 to 200 with everything you need to stay aligned — owner, editor, contributor, and viewer roles each scope cleanly to channels and brand workspaces. Brand workspaces isolate clients (or product lines) so a contractor on one brief can't see another. The shared media library means you upload once and reuse forever; the activity feed tells you who shipped what without anyone having to send a status update.
- ✓Roles & permissions
- ✓Brand workspaces
- ✓Shared media library
- ✓Activity feed
Unified inbox
Replies, mentions, comments, and DMs from every channel — triaged in one timeline so nothing falls through. Assign threads to teammates so two people don't accidentally answer the same comment; saved replies turn the seven most common patterns into one-keystroke shortcuts. Per-channel SLA timers float urgent threads to the top of the queue based on response budget, not arrival time. The wall of unread badges becomes a triage queue you can actually clear.
- ✓Unified threads
- ✓Assign to teammates
- ✓Saved replies
- ✓SLA timers
Media library
Centralized assets with usage history, auto-variants for each channel, and approval-ready exports. Upload once and the library generates the right crop for every platform — square for IG feed, 9:16 for Stories and Reels, 2:3 for Pinterest, original for LinkedIn. Search finds an asset by filename, tag, or "what posts used this". Drop assets into Compose with two clicks instead of re-uploading the brand logo for the fortieth time.
- ✓Smart variants
- ✓Usage history
- ✓Tag & search
- ✓Brand kit lockup