We're building the calm between channels.
PostRoute is a small team based in London, building tools for content workers who'd rather make than coordinate. We started in 2024 — frustrated with switching between nine tabs to ship a single post.
Why we built this.
The cross-posting problem looked solved on paper — paste once, post everywhere. In practice it felt like the opposite. Tools either ignored each platform's voice, or buried the work under dashboards that wanted to be Salesforce.
We wanted something quieter. A composer that adapts. A schedule that breathes. Approval flows that don't need a manual. A surface small enough to fit a solo creator, sturdy enough to hold an agency.
What we believe.
Calm by default
Software for posting should not feel like air-traffic control. We sweat the quiet details.
Respect the platform
Each channel has its own grammar. We adapt to it instead of forcing one shape.
Earn the trust
Approval flows, audit logs, sensible defaults. Mistakes happen — we make them recoverable.